Online Marketing

Brand Development

BRAND MANAGEMENT

 

Branding is the art of connecting your consumer to your brand. It’s through this connection that a company’s identity and image is built on. Investing in brand development is putting your money to work where it will bring back the best returns.

 

A company’s brand includes logos, fonts, graphics, touch points, signage, corporate identity, uniform, design layouts, packaging, font choices, marketing activities etc.

 

WE ASSIST YOU CREATE A MEMORABLE BRAND

  • WHY CREATE A COMPANY BRAND:

 

1. Creates a cohesive and unified impression

2. To form a professional and organized structure

3. To streamline marketing efforts

4. To create an easily recognizable brand

 

  • BRIEF PARAMETERS:

 

1. Does idea match values and brand

2.  Can it be completed in the given time

3.  Is it really original

4.  Is it unique and unmistakably yours

5.  Is it within budget

6.  Does it meet the needs of the target market

7.  Does it fit with the aims of our long term strategy

8.  Is it easy to understand

9.  Does it add value or possible uses

10.  Does it engage the enemies

11.  Is it workable

 

  • EVALUATION:

 

1. How will the idea look from the perspective of the client

2. How will the idea look from the perspective of the target group

3. What is its value in relation to the product

4. What is its value in relation to the competition

5. What does it mean from the perspective of the creative team

6. What impact will it have on the brand

In brand management it is imperative to achieve consistency, so that the same attributes and characteristics are evident in all areas of the businesses operations.

Brand Management often entails continuously communicating with your customers. Marketing events can be a great way of maintaining a presence with your customer, from expos, product launches, conferences, fundraisers, sporting events, business breakfasts to seminars.

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