Public Relations S

COPY WRITING

the beauty of pr Public Relations is the art of shaping and maintaining your company’s image. A tarnished image can result in a drastic loss of consumer credibility, resulting in a loss in your company’s revenue and profitability. We deliberately managing the release and spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public in order to affect the public perception. An example of good public relations would be generating an article featuring a PR firm's client, rather than paying for the client to be advertised next to the article. The aim of public relations is to inform the public, prospective customers, investors, partners, employees, and other stakeholders, and ultimately persuade them to maintain a positive or favourable view about the organization, its leadership, products, or political decisions.
The Services we cover: Reporter relationships Your Internal Processes Mentions in competitor articles Managing a crisis Sales activity and market share Designing communications campaigns Writing press releases and other content for news Working with the press Arranging interviews for company spokespeople Writing speeches for company leaders Acting as an organization's spokesperson, Media interviews and speeches Writing website and social media content Preparing clients for press conferences Managing internal communications Brand awareness and event management (publicity events, speaking opportunities, press releases, product launches) We endeavour to understand your expertise and business in order to effectively give and implement a strategy that works. The performance metrics we use enable us to paint a colourful, detailed and precise picture of your success. We look beyond metrics such as “Likes” on your Facebook page and media hits, to assess your growth. your image makes or breaks your brand
Copy Writers Copy writing can be the difference between a message well written and a message lost in translation. Copy writing takes on the form of writing for press releases, website pages, social media, brochure content, etc. Its aim is to promote a person, business, opinion or idea. Copy writing is the bridge between picture and videos and getting your point across. The right words with right graphics or video have the power to make your campaign impactful. Hence a Copy Writer is a very useful asset to have in any marketing campaign. THE RIGHT CONTENT FOR THE RIGHT TIME

KEY FUNCTIONS:

 

Blog Entries | Website Content | Brochures  Presentations | Profiles | Social Media | Reports  Interviews | Conferences | Press Releases

Copywriters are used to help create direct mail pieces, tag-lines, jingle lyrics, web page content (although if the purpose is not ultimately promotional, its author might prefer to be called a content writer), online ads, e-mail and other Internet content, television or radio commercial scripts, press releases, white papers, catalogues, billboards, brochures, postcards, sales letters, and other marketing communications media pages

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