Public Relations

THE BEAUTY OF PR

 

Public Relations is the art of shaping and maintaining your company’s image. A tarnished image can result in a drastic loss of consumer credibility, resulting in a loss in your company’s revenue and profitability.

 

WE ASSESS:

1. Reporter relationships

2. Your Internal Processes

3. Mentions in competitor articles

4. Managing a crisis

5. Sales activity and market share

 

We endevour to understand your expertise and business in order to effectively give and implement a strategy that works. The performance metrics we use enable us to paint a colourful, detailed and precise picture of your success. We look beyond metrics such as “Likes” on your Facebook page and media hits, to assess your growth

 

YOUR IMAGE MAKES OR BREAKS YOUR BRAND

 

 

REPORTER RELATIONSHIPS

We asses the relationships that have been forged with the reporters and their respective media houses and how they have affected your company’s image and media coverage they give you. This gives an indication of which areas need attention and how these relationships can be leveraged on for enhancing your company’s image.

 

YOUR INTERNAL PROCESSES

We evaluate: what your company has done that has worked and what hasn't worked; what internal rules exist within your company for addressing the media and sending out press releases and the Internal PR team's efficiency.

 

MENTIONS IN COMPETITOR ARTICLES

Counting the amount of media hits your business gets is good, but what is even better but often over-looked is the number of times your business gets mentioned in articles about your competitors. We assess how your company was portrayed in relation to your competitors, which indicates how your brand is perceived.

 

MANAGING A CRISIS

How you respond to a crisis determines whether bad news reports become your reputation or they leave your brand unscathed. We create strategies that seek to amend and mitigate crises.

 

SALES ACTIVITY AND MARKET SHARE

We improve the bottom line and help to increase sales. By looking at how PR influences your consumers' buying and establishing trends

 

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