EMAIL MARKETING
Social media is a great marketing tool, that allows a brand to speak directly to its potential consumers. There are various avenues that your brand can use to market directly and indirectly to consumers on social media users, such as Facebook, Instagram, Pinterest, Youtube, Twitter, WhatsApp etc.
Keeping in touch with clients is key, but there is a wrong and right way to do it. Conveying the right email with the right frequency, content, design and timing are essential for an effective campaign. If emails aren’t done the proper way all that your recipients will do is see your emails as spam or just press delete before even opening them.
Video is a very popular content format that's regularly shared via social media and email. We create video content that can improve your SEO, as Google and other search engines tend to favour it. The videos we produce will enable your brand to capture emotions and visual attributes of your product that leave a lasting impression on your audience, brand messages that would be lost if you were providing purely written information.
Twitter, microblogging service that enables users to send and read short 140-character text messages, called "tweets". We optimize your twitter bio, by creating a consistent tone so that people clearly understand who you are and what you do. By tweeting relevant or useful information, content your followers will read, click on, retweet and/or favourite. We help you make every tweet count.
Instagram is about connecting with followers on level beyond just trying to make a sale. We like to show how your brand inspires your community. Using hashtags we can promote your brand and get consumers to use them... We develop pictures that wow customers and encourage a deeper connection with your brand by producing photos and pictures that bring out the “feel and lifestyle” of your brand.
Through Facebook we assist your brand in becoming a destination, a place where your customers can connect with their favourite brands, a space to share thoughts with like-minded individuals and a way to be heard and find a voice in an often over-saturated social space. At Colour Flutter we make it easy to track your return on investment, to engage and interact with your clientele and create a brand
Pinterest is all about pictures, so we use images to tell a story about your brand. We Integrate your customers into your Pinterest marketing strategy, by making your customers feel special through it, which will keep them coming back. We also run paid targeted ads to boost awareness. We analyse social media analytics as art of your brand development as they are important for a successful social media marketing initiative.
Every platform has influencers who stand out within their industry. Relationships with those influencers can benefit your business. We help to build relationships with these influencers
Video is a highly shareable format – when consumers watch something that's engaging, they're likely to send it on to a friend, and that friend is likely to pass it on to a wider audience too. In this way, your video content has the potential to go viral and connect with a wide range of potential customers.
With 50% of the world's population under 30 years old and 96% of millennials have joined a social network. We no longer have a choice on whether we do social media or not but the question has become 'how well we do it.'
- We isolate who the taste-makers (influencers and experts) are in your brands target area(s) and leverage them to maximize your brands awareness.
- Tracking brand mentions and keywords allows us to know what’s being said about your brand. In turn allowing us to respond in a professional manner where appropriate, as many customers now post their product queries and complaints on Twitter. After all, customer service is the new marketing!
- Setting up searches for terms relevant to your brand enables us to monitor the conversations in that search and jump into the conversations when appropriate, maximizing exposure.
- By looking at the trending topics and hashtags we find a way to make a relevant connection to your brand, which puts your business among the trending topics. Your brand handle will be seen when people search tweets regarding that particular hashtag
Email marketing is meant to build loyalty, trust, brand awareness and repeat business. We conduct email marketing based on your customer database.
BENEFITS OF EMAIL MARKETING
1. Strengthen client relations
2. Keep clients up to date
3. Provide valuable information
4. Update clients on changes
5. Cost effective
6. Large reach
TYPES OF EMAILS:
1. Transactional Emails
Transactional emails facilitate, complete, or confirm a commercial transaction that the recipient has previously agreed to enter into with the sender. These emails convey information.
2. Direct Emails
Direct emails are used to convey promotional messages.
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